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101 Things About China – #3 – Do You Baidu? I do!
Tweet Online search in China is a US$3 billion industry that enjoyed a 70% growth in 2011 and while there are seven major players within the industry, only one is worth talking about. Baidu dominates...
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#Infographic of the Week: Press Release Optimization in 7 Easy Steps
TweetThe below infographic provides seven easy steps for effectively optimizing your press release, and was created by our very own Jamie Heckler. The reason I chose this as our first-ever...
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#Infographic of the Week: Content Marketing Explosion
Tweet Content is all about creating value for your audience. Content marketing is about creating original and shareable content that helps deliver results, and with an ever-increasing number of tools...
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101 Things About China – #6 – How to Get Noticed Online
Tweet With around 520 million internet users now in China, getting noticed online is obviously going to be tough, and it’s even tougher if you don’t understand online PR and content marketing in...
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3 Steps to Better Chinese Press Release Headlines
Tweet 2012 has already seen a steady increase in the number of Chinese press releases my team is handling; up from the 12,000 or so seen in 2011. Now, I’m obviously delighted to see our traffic...
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Build a Better Press Release
TweetEngaging readers with concise, consistent, accurate copy There are two false presumptions that prevail when first learning to write press releases: that it will be really easy, or really...
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How to Optimize your Press Release for Google
Tweet Imagine Google as a beautiful girl. You want to win her heart, so you shower her with attention and ply her with gifts in hopes that she will ignore her other suitors and pick you. But things...
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13 Tactics for PR to Influence SEO
TweetSEO (Search Engine Optimization) is gaining increasing importance for PR professionals and those who seek to maximize a brand’s online visibility. Besides having a SEO-friendly website structure,...
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Forbes: PR Newswire ranked #1
TweetThe below article was originally published by Bradley Smith on the “Building Shareholder Confidence” blog on 28 Aug 2013. Even if you’re not working for a public company, Forbes’s article will...
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The secret of marketing?
Tweet An Interview with Ben Veechai (Regional Director, International Marketing, UBM Asia) As marketers, we strive to learn more all the time – learn more about the customers, the latest technology,...
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