Build a Better Press Release
TweetEngaging readers with concise, consistent, accurate copy There are two false presumptions that prevail when first learning to write press releases: that it will be really easy, or really...
View ArticleHow to Optimize your Press Release for Google
Tweet Imagine Google as a beautiful girl. You want to win her heart, so you shower her with attention and ply her with gifts in hopes that she will ignore her other suitors and pick you. But things...
View Article13 Tactics for PR to Influence SEO
TweetSEO (Search Engine Optimization) is gaining increasing importance for PR professionals and those who seek to maximize a brand’s online visibility. Besides having a SEO-friendly website structure,...
View ArticleForbes: PR Newswire ranked #1
TweetThe below article was originally published by Bradley Smith on the “Building Shareholder Confidence” blog on 28 Aug 2013. Even if you’re not working for a public company, Forbes’s article will...
View ArticleThe secret of marketing?
Tweet An Interview with Ben Veechai (Regional Director, International Marketing, UBM Asia) As marketers, we strive to learn more all the time – learn more about the customers, the latest technology,...
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